Content Marketing is a form of providing the right information to the right audience at the right time. But your job is not just about letters, data, not only certain abilities of content writers but also proper support tools contribute to the success of Content Marketing. Besides, the amount of these tools depends on scale and purpose of each content marketer.
In this article, I want to introduce you a set of support tools that I usually use to increase the quality of my contents and to monitor all my website posts.
1.Tools For Searching Ideas, Topics Or Spying Opponents
In every job, your starting point is most difficult, moreover it is also most decisive. Therefore, before starting to write a post, you should find out what topics that readers need or if that topic has been mentioned by loads of people and they did well. Otherwise, you will fail as soon as you move ahead. These following tools will help you create right ideas or topics.
It can be said that Buzzsumo is my most favourite content marketing tool thanks to its strong features. Two main features are:
- Help you find and analyse top contents in your marketplace.
- Help you seek Influencers that have great content marketing abilities.
With these two main features, whenever you want to create an idea, or already have one, and to make it better, Buzzsumo is your best choice.
Hubspot is a destination of thousands of online marketers all over the world. It works based on collecting data and forming a funnel through online advertising channels, to convert visitors into customers.
You have to pay a lot of money to have permission to use all Hubspot features. So first, I recommend you another tool, Hubspot Blog Generator Idea.
First, you access this link http://www.hubspot.com/blog-topic-generator. Then, a theme appears and asks you to type three keywords related to your upcoming topics.
Google Keyword Planner & Google Search
I put these tools together because I usually use them at the same time.
Google Search is always the first place for me to search keywords. By getting a glimpse at top 10 result on the first page, I will have early ideas and then detailed plan to produce a post that is superior to existing results. Also, Google Searches Related at the bottom of the page recommends many other relevant keywords.
Google Keyword Planner is an useful tool for us to know exactly the amount of searching each month for a keyword on Google. You can probably depends on it to start planning.
So, the tools above are really suitable for first stage. As I said, you cannot produce good content unless you prepare this stage well. You risk your chance and it gives you no achievement.
Next, those tools help me document contents and increase interaction rate (I-Rate).
2.Tools For Documenting And Diversifying Contents
Because of the powerful development of CMS WordPress platform, over 70% of all websites use this code nowadays. So I encourage you to use it HERE.
WordPress already has loads of different support plugins, responsive themes to create beautiful and light theme for your site. If we look at the documenting feature of WordPress, it has all integrated tools you need to publish a complete post.
On the other hand, if you want to make your posts more impressive with frames, buttons, ‘Call To Action’, you can use famous Content Builder Tools, like:
- Thrive Content Builder
- Visual Composer
Especially, Thrive Content Builder is the tool I use frequently to increase individual visit, add Opt-ins and Leads Form.
Faststone Capture – quick screenshot and various editor
In instruction posts for softwares or tools, you cannot keep readers stay in your site if your posts has no screenshot images. For me, I usually use Faststone Capture.
It helps you create instruction images and grow your website trust rank, in order to improve content marketing quality and SEO ranking.
Visual Content Tools
Since 2015, marketing online tendency is visual content, which contains videos, images, cinemagraphs, infographics, etc.
Human brain always likes pictures, colours or movements. Along with making good contents, you should notice the important of colourful media insertion. According to Digital Marketing experts’ statistics, infographic content is the visual content that has the highest likes, shares and interactions.
You can create infographic content by hiring designers or if you are a blogger and you have so little money to outsource, you still easily make this type of visual content thanks to:
Each tool has available and free templates for you to easily choose and edit them as you wish.
3.Tools For Communicating And Advertising Contents
After having ideas and producing good contents, the next step is to advertise them.
I often ultilise these famous platforms:
As I said above, Buzzsumo also helps you find Influencers in your field. It is the time to make your own Outreach Plan these people, they will share, introduce your posts, effectively.
Social Sharing Plugins For Webiste
You notice that each and every website has buttons like these:
When readers are interested in your posts, if they either want to share with others or to save for later reading, they will look for share buttons. You should add them immediately unless you want to miss this huge amount of traffic from Social Network.
You can use Addthis or Sumome or any other support plugins.
4.Tools For Observing Published Content Quality
You worked so hard to publish a post, then you need to follow it to check if the obtained result is good. This final stage is supported by three typical tools.
Any Webmaster is set this free support tool of Google. With Google Analytics, you will easily watch your website traffic, average time visitors stay, and more importantly, which keyword leads traffic.
Due to these functions, you can optimize contents or continue to use it to improve advertisements. Especially for SEOers, they will use them to push Juice Links into weaker pages that need ranking.
Ahrefs is an integrated tool for you to do thousands of cool things or to analyze results about online marketing. As a result, monthly fee to maintain is not very cheap. Similar to Google Analytics, Ahrefs helps you enumerate how many interactions, how many backlinks are sent back, which keywords visitors find, for each post.
You can explore more for your specific purpose to gain best achievements.
This final type of tool is used to schedule posts and topics for your content marketing plan.
If you are managing a team, it is indispensable. If you are a blogger, you can use it to improve blog writing efficiency.
There are two of this type I want to show you:
Co-Schedule Content Marketing Editorial Calendar
You can find out more HERE http://coschedule.com/content-marketing-editorial-calendar
If you have a team, you can use Membership feature, which has similar platform to Slack or Trello, to easily assign work for members and to solve things professionally.
Google Calendar is a paid tool. For free using, you can choose Google’s toolkit that has full apps for you to complete your work. It also schedules posting time, reminds plan via SMS, Gmail. Really convenient, right? And it is all FREE.
*Nearly eleven support tools for content marketing I have mentioned is representative and easy-to-use for everyone. You can adopt today for a successful business.
Good luck and see you later!