What Does Google Ads Prohibit Running Under Google Policy

As with Facebook’s policy, Google also has requirements for its advertising.

Let’s find out carefully Google ads prohibit running under Google’s policy to avoid losing your account.

Google Ads policy includes four main general contents: Prohibited content, Prohibited methods, Content restricted, Edited and technical.

1. What Does Google Ads Prohibit For Content?

Below is the content you cannot advertise on the Google network


Google Ads prohibits the sale or promotion of counterfeit items. Counterfeit goods have identical or substantially identical marks or logos that cannot be distinguished from trademarks of other goods.

Counterfeit goods mimic the brand characteristics of products in order to impersonate the trademark of the brand owner. This policy applies to the content of your ad and website or application.

Dangerous Products Or Services

Google Ads prohibits running for this content. Google does not permit the promotion of certain products or services that cause damage and injury.

For example: recreational drugs (chemical or herbal); psychoactive substances; equipment to support drug use; weapons, ammunition, explosives and fireworks; instructions for making explosives or other harmful products; tobacco product fiber.

Dishonest Behavior

Google does not permit the promotion of products or services designed to allow dishonest behavior.

For example: software or attack instructions; services designed to increase fake traffic or website traffic; fake documents; academic fraud service.

Content Inappropriate

Google prohibits ads or destinations that display content that is shocking or inciting hate, intolerance, discrimination or violence.

For example: bullying or intimidating an individual or group of people, racism, equipment for hostile groups, crime scene images or accident images, animal abuse, murder acts, abuse yourself, blackmail or threaten to blackmail, sell or trade endangered species, advertise using obscene language.

2. Prohibited Methods

Abuse Of Advertising Network

Google does not allow ads, content, or destinations to attempt to mislead or avoid ad review processes.

For example, content contains malware; “Concealment techniques” or use other techniques to hide the actual landing page to which the user is directed; “Advertise” or promote landing pages for the sole purpose or main purpose of displaying ads; …

Collect And Use Data

Google advertising partners may not use user information for the wrong purpose nor collect information for the purpose of unclear or appropriate security measures.

Violations: taking credit card information through an unsecured server, advertising requesting to know the sexual orientation or financial status of users, violating Google’s policies applicable to marketing and interest-based advertising.


What does Google ads prohibit running for the ad presentation method?

Google does not permit ads or destinations that intentionally mislead users by not providing relevant information or providing misleading information about products, services, or businesses.

3. What Does Google Ads Prohibit Running According To Google’s Policy For Restricted Content?

Online advertising can be a powerful way to reach customers. However, what does Google Ads prohibit running under Google’s policy for restricted content?

In some sensitive areas, Google still allows ads to run but has limitations. Google avoids displaying these ads at the time and in inappropriate locations.

They may not display in every location, and advertisers may need to meet additional requirements before ads are eligible to run.

Note that not all products, features, or ad networks can support this restricted content.

Content For Adults

Ads should respect user preferences and comply with legal regulations, so Google does not allow certain types of adult content in ads and destinations.

Allow some types of ads and that destination adheres to the policies below and does not target minors, but is only shown in limited cases based on a user’s search query, user age and local laws where ads are being distributed.


Google does not allow certain ads related to alcohol, both for alcohol and beverages similar to alcohol.

Allow certain types of alcohol-related ads if the ads meet the policies below, do not target adolescents, and only target countries expressly permitted to show Marketing alcohol advertising.


Google does not permit ads that use unauthorized copyrighted content.

Gambling And Games

Google prohibits certain types of gambling-related advertisements. Allow gambling-related ads if the ad complies with the policies below and the advertiser has received a valid Google Ads certificate.

Gambling ads must target approved, landing-page countries that display information about responsible gambling and never target minors. Check local regulations for the areas you want to target.

Health Care And Medicine

Google hopes that this product’s advertising and destination comply with relevant industry laws and standards.

Some content related to health care is not allowed to be advertised, while other content is only advertised if the advertiser is certified with Google and only targets approved countries.

Check local regulations for the areas you want to target.

Political Content

Google expects all ads and political content destinations to comply with election laws and local election campaigns for any area targeted by ads.

This policy includes “a period of silence” that is enforced by election laws.

Financial Services

Google considers financial products and services to be products/services related to the management or investment of money and encryption, including personal advisory services.

When promoting financial products and services, advertisers must comply with state and local regulations for any region or country that ads target.


There are many factors that determine when trademarks can be used in Google Ads ads.

Along with the factors described in the Policy Center, these policies only apply when the trademark owner has submitted a valid complaint to Google.

Legal Requirements

Advertisers are always responsible for ensuring compliance with all applicable laws and regulations.

In addition to Google’s advertising policies, for all positions in which ads are displayed.

Other Businesses Are Restricted

Google restricts certain types of businesses to participate in advertising to prevent user abuse, even if those businesses themselves seem to comply with other Google policies.

If you feel that certain types of businesses pose too great a risk for safety or user experience, Google may be cautious and limit or stop running relevant ads.

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