Instagram Ads: 6 Steps to Run Effective Instagram Ads

Currently, the popular tools for paid search and display advertising include Google, Facebook, LinkedIn, Twitter; and even some industry related social sites.

You can also run some guerrilla advertising campaigns, or advertise through national radio. But perhaps Instagram was overlooked for some reason. And you are also not sure if it will bring good results for your online marketing campaign.

So, I’ll tell you one thing: don’t skip Instagram Ads!

While Instagram may be new and has fewer users than parent company Facebook, Instagram is a notable rising star in paid advertising tools!

Instagram provides a platform to tell visual stories through different ad formats, and many advertisers have found this channel to be more profitable than their other ad campaigns.

As of the end of 2017, Instagram had 800 million active users. According to Statista, the growth rate, since 2013, has been astonishingly fast. You can check out the chart below.

6 Steps to Run Effective Instagram Ads

But with so many users and events surfing on their walls at all hours of the day; How in the world can a small business like yours stand out?

This is where Instagram Ads come into play. For Facebook, with popularity comes from clutter; and systematically breaking through that clutter to make a real impact can feel almost impossible.

To focus on the right people, at the right time, with the right message and images, Instagram Ads is your powerful vehicle to do just that. In this tutorial, you’ll learn everything you need to know to get started with an Instagram Ads campaign.

What is Instagram Ads?

Instagram Ads is a paid method to post sponsored content on the Instagram platform; thereby reaching more target audiences.

While there are many reasons for a business or individual to decide to run ads; Instagram Ads is often used to increase brand awareness, website traffic, generate new leads; and redirect existing leads to links (and hopefully customers to buy).

Since Instagram is a visual platform, text ads are not a big deal here. Instead, you need an image, gallery, or video (possibly with text) to reach your audience with Instagram Ads.

So what’s the interesting part here? That: Instagram Ads REALLY WORK?

In March 2017, more than 120 million Instagram users visited a website, clicked on links, called, emailed or sent a direct message to learn about a business based on Instagram Ads. .

According to Instagram, 60% of users say they discover new products on the platform, and 75% of Instagram users have taken action after being inspired by a post.

Similar to running ads on Facebook, to create Instagram Ads, you need to spend some money on a post to increase the reach of your brand, as well as have more control over who can see the post. your.

Is Instagram Ads right for your business?

A common question for anyone who’s ever intended to run Instagram Ads: Who’s using Instagram? Is it just teenagers posting selfies? Or are you in your 20s looking for recipes? What about the elderly? Do they play Instagram like their grandchildren?

Unfortunately for marketers targeting older audiences like grandparents, Instagram tends to lean towards a younger audience, with the largest percentage of users falling between the ages of 18-29 (55%). , then from 30-49 years old (28%). Only 11% of Instagram users are aged 50-64, and only 4% are adults over 65.

6 Steps to Run Effective Instagram Ads1

According to Hootsuite, the majority of Instagram users live in urban areas (32%), 28% of users live in suburbs and 18% of users in rural areas. While more women use Instagram than men, the gender gap isn’t as big as it used to be.

If this app doesn’t yet have the audience you’re targeting, you still shouldn’t dismiss this social network as useless. Similar to what happened with Facebook, more and more adults over 34 will use Instagram as the platform continues to grow. Plus, if you’re working with 4% of adults over 65, you can always target this target audience directly.

Similar to many other advertising platforms; Instagram gives you granular control over targeting. Specifically: gender, age, location, interests, behavior, etc.

You can even target a custom audience; or audience groups similar to the ones you need so that you only show your ads to direct or existing lists of potential customers to people with similar trends.

What advertisers should really grasp is that Instagram actually uses Facebook’s demographic data to serve ads to the right parties.

This makes the tool super valuable for advertisers looking to target niche audiences; because Facebook has a deep history and very thorough demographic targeting options.

Instagram Ads can be especially effective if you’re in a visual or creative industry; such as a restaurant business or crafting.

Advantages of Running Ads on Instagram

Huge number of Instagram users

With the number of 700 million users in April 2017, by July 2020, the number of active users increased to a surprising number of more than 1 billion users.

These numbers show that this platform is attracting a large number of users, your potential customers are concentrated here. Your job is to reach and exploit them.

Instagram is constantly updating to improve the user experience

Instagram is constantly updated with its brother Facebook, these changes bring many benefits. Benefits such as ensuring benefits, increasing efficiency in business activities of sellers, and increasing user experience on the platform.

In addition to the algorithm, Instagram also updated many other features, the most prominent of which is Instagram Stories – a feature that allows users to share news in the form of photos or short videos, the so-called stories will disappear after 24 hours of posting. .

In just half a year after this feature launched, the number of users on Instagram has reached 400 million people. Instagram’s Story is still an interesting feature that helps account owners interact with followers such as:

Survey with Poll, Q&A feature, insert music into stories, create interactive filters, score emotions (emoji slider), …

The new changes of Instagram have brought many positive results such as attracting more users as well as retaining old users to continue using the platform, creating sustainable development.

Allows to target the right target audience

Instagram Ads Manager is similar to Facebook Ads, so if you already use Facebook Ads, that knowledge you can translate into a more targeted platform.

Types of Instagram Ads

Advertising on Instagram has become much more popular these days as the number of people using Instagram is increasing, and Instagram is constantly changing to provide the best user experience. Let’s learn how to advertise on Instagram right now!

Instagram Image Ads

Instagram is the place to use images instead of content, allowing users to post their best images, tell their stories with images. So, using eye-catching images to advertise your products, services or brand to customers is very appropriate and effective.

The way to advertise is very simple, just take beautiful, honest pictures of the products and services you are doing business and then upload them. Try to create art for the picture, everyone wants to stop to look at a beautiful, unique photo. The bottom right part of the screen has the word “learn more”, please attach your website here, so that when customers want to buy, they will have information to contact or order immediately.

You can replace the “learn more” button with other calls to action such as Download Now, Sign up, Shop Now, Book Now, etc. Depending on your product or service, create the appropriate button style and content. Note, with this form of marketing you can only use one image.

Video Ads – Instagram Video Ads

Facebook video ads have the ability to create a professional brand, so can this form of advertising on Instagram do the same? How to do it? Is it similar to Facebook?

The answer is that this ad is similar on both platforms, but when running ads on Instagram, your video is up to 30 seconds.

Carousel Ads – Instagram Carousel Ads

If the above two forms are not suitable for advertising your product, advertising many different models and options at the same time is probably the right choice. You want through a hot story that leads customers to the end of the article to see product images to market the brand and stimulate consumers to consume. On Facebook, there are Multi Product Ads, and on Instagram, Carousel Ads will do this.

Instead of creating a single call to action button, you create multiple buttons for each image. Customers will choose their favorite products and click the order button right in the posted image. This is the most optimal advertising method when Instagram Ads returns to Vietnam.

Marque Ads Instagram

This is a form of marketing that caters to big brand customers, when using this type of advertising, it will be prioritized to be displayed on the Instagram newsfeed with many different display ways and frequencies. Density appears at least 3 times/day.

Marque also supports promotional videos displayed by screen length, providing a new form of marketing, perfect for product launch events or big offers. However, only large businesses can afford to spend a lot of money on this form of marketing.

Ads on Instagram Story

Story was born to allow users to upload and share photos and videos within 24 hours. Businesses are making good use of this to advertise products and services to users. Instagram’s Story is similar to Facebook, below the image there will be the word Sponsored (Sponsored), this is a sign for the form of running ads on Instagram’s story.

Advertising on Instagram Story brings many effects

However, only Reach ads can run ads this way.

Conditions for running Instagram Ads

  • Have an Instagram account or link by Facebook/Email.
  • Facebook Fanpage is used to connect with IG account.
  • International payment card: Mastercard/Visa.
  • Ad accounts: Use a Facebook account or create an ad account in your business manager.
  • Advertising content: Prepare content, images, videos to advertise products/services of your business.

Cost of running ads on Instagram

This is a difficult question to answer, as cost is based on many different factors and because you may suspect these factors are not known from the application. The model is based on CPC (cost per click) and CPM (cost per 1000 impressions); and prices are determined by the Instagram Ads auction.

Andrew Tate, from AdEspresso, says that the cost of advertising on Instagram is affected by many factors. Everything from user feedback to your ads. There are many people who understand how to advertise on Instagram.

AdEspresso recently focused on $100 million worth of Instagram Ads spend in 2017 and found that the average cost-per-click (CPC) for Instagram Ads in Q3 ranged from zero. 70 to 0.80 dollars. While this is a useful benchmark; of course it will vary according to auction level, users, competition, time of day, day of the week, etc.

Some advertisers find that ads on Instagram often have higher engagement; but this can cost more. According to Keith Baumwald, founder of Leverag Consulting; Instagram Ads costs are slightly higher than Facebook ads.

Baumwald asserts that because advertising is so highly targeted; so you can pay up to $5 for the cost of 1000 impressions. On the plus side, advertisers have control over how their ad costs are allocated.

For instance, you can choose between a daily budget that limits how much to spend each day, or a lifetime budget where you’ll create your Instagram Ads to run for a period of time until you run out of money.

Other ways to control your Instagram Ads costs include:

  • Set a schedule to run ads on Instagram. (for example, you can specify certain hours of the day you want your ads to run)
  • Set your Instagram Ads delivery method. (there are three options: link clicks, impressions and daily unique reach)
  • As well as set your bid amount (manual and automatic).

Instructions for running Instagram Ads in 6 steps

At first, learning about a new advertising platform can seem overwhelming. The good news is that if you’re already advertising on Facebook, there’s not much you need to update. In fact, Instagram Ads can be configured right through the Facebook ads manager.

If you don’t advertise on Facebook, don’t worry. I’ll walk you through the process below to see how to create the simplest, most effective Instagram Ads.

More professional advertisers or running a relatively large ad set can also choose to configure their ads through Power Editor or Facebook’s Marketing API. Instagram Partners is also available for businesses that need to buy and manage multiple ads, manage a large community, and deliver content at scale.

For this article, I will focus on creating Instagram Ads through Facebook ads manager. This is the most popular and effective method due to its ease of use and the ability to customize these ads to a higher degree than is possible within the app itself.

While configuring Instagram Ads isn’t overly complicated, there are quite a few steps to keep in mind. Let’s start!

Step 1. Navigate to Facebook Ads Manager

To navigate to the Facebook ads manager, simply follow the link, assuming you’re signed in to the appropriate Facebook account.

Note: There is no Instagram Ads manager;  Instagram Ads are managed through the Facebook advertising interface.

Step 2. Set Marketing Goals

Now continuing with the fun part, choose your campaign objective. One thing to keep in mind is that Instagram Ads only work with the following goals:

While these goals are intuitive, some need to come with a few extra steps, which I’ll cover below.

  • Brand identity

Brand recognition is a lasting factor. No more steps in this section! It is the most standard goal, and will try to show Instagram Ads to more potential customers who might be interested. How does Instagram determine this? It’s a secret, but this goal should be able to reach a new and relevant audience of your brand.

  • Reach

If reach is what you’re currently looking for (maximizing the number of people who see your ad, for example) then you’ll just need to be sure to select Instagram when creating your ad. It’s worth noting that if you’re looking for ads on Instagram Story, reach is the only objective you can choose from.

The cool thing about this goal is that you can take advantage of Facebook’s split testing feature, which allows you to split test two Instagram Ads to see which delivers better results.

NOTE: Split testing is also available for traffic, app installs, video views, Lead List Building, and conversion goals.

  • Access times

If you’re looking for a way to get more people to your website or app store to download your app, this is the right goal for you. The only additional step you will need to take is to choose between two options (app or web), then enter the URL of your choice and select the traffic item!

  • Interactions

If your goal is any engagement with posts, one thing to keep in mind is that currently you can only pay for posts on Instagram. Facebook will allow you to pay for responses on pages and events, but this is not yet available for Instagram.

  • Install apps

If the goal is app installs, you’ve chosen the right place to advertise. To configure this, you will need to select your app from the app store during the setup process.

  • Video Views

Video is often an investment of time and money, and getting video views through running ads on Instagram is a sensible option. Fortunately, this goal is very simple and requires no additional setup steps, but the effect is very high.

  • Generate leads

If leads are your primary goal then this section is for you. Just keep in mind that lead generation ads don’t offer all the pre-populated fields like Facebook does.

Instagram currently only supports email, full name, phone number and gender. These ads also present more hurdles than Facebook lead generation ads, because when potential customers click to open the ad, they’ll need to click through to fill out their information.

On Facebook, potential customers can fill out their information without further clicking. Another part of the setup is that you’ll need to create a lead form when creating your ad.

  • Convert

Last, but certainly not least, is the transformation. This objective allows you to drive your potential customers to take action and convert on your website or in your app.

The additional setup here requires that you configure Facebook pixel or app events based on the website or app you want to promote; This will allow you to track conversions.

Step 3. Identify the target audience

Now that you’ve chosen your target, you need to target the right audience to get your ad in front of the right people. This is the real advantage of advertising on Instagram as you will be using Facebook’s deep demographic knowledge to reach the right people.

If you’ve done this with Facebook ads before, and you seem to have built a large audience, you’ll be pretty familiar with the process. If you haven’t done this before, the process below will help you step by step to get the correct target audience.

(For example, if you want to target women, in New York, between the ages of 19 and 65, who are interested in yoga and healthy food, you can do that!)

  • Location: Whether you want to target a certain country, region, province, city, zip code, exclude or include certain locations, location targeting will let you do it all. these and more.
  • Age: Allows you to choose a range from 13 to 65+.
  • Gender: Choose between male, female, or both.
  • Language: Facebook recommends leaving this section blank unless your target language isn’t popular for the location you’re targeting.
  • Demographics: Under “Detailed Targets” you can find demographics, which has several subcategories with more subcategories. For example, you can choose “Demographics” > “Houses” > “Home Ownership” > “Tenants.”
  • Interests: Interests are also in the “Detailed Goals” section with many subcategories to tap into. For instance, if you’re looking for people interested in drinks, sci-fi movies, or aviation, those options are available to you!
  • Behavior: And there is another option in the “Detailed Goals” section with many subcategories to explore. Whether it’s shopping behaviors, job roles, anniversaries, or other behaviors, the options are seemingly endless.
  • Connect: Here you’ll be able to target people who are connected to your page, app, or event.
  • Custom Audiences: Custom Audiences allow you to upload your own contact list so you can target previously relevant leads or customers you’re looking to sell to.
  • Lookalike Audiences: If your custom audience has already been tapped with potential, create a lookalike audience. This will allow Instagram to find people with similar characteristics to your other audiences.

After you configure your audience, Facebook will also give you a guide on how to specific or expand your audience (as below).

This is an important tool to watch out for, because you want to strike a balance in your audience, making sure it’s not too large (as it may not be targeted enough), but also not too specific ( in the red zone), as it may not be accessible to many (if any) people with multi-layered targets.

Step 4. Choose where to appear

Once you’ve targeted your ideal demographic, it’s time to choose where your Instagram Ads will appear! This is important if your goal for a campaign is to only show ads on Instagram. If you choose to skip this step, Facebook will allow your ad to appear on both platforms.

This is not a negative thing, but if you have content that you have created specifically for Instagram, you should choose “Edit Location” as below:

From here, you can designate Instagram as a location, as well as if you’d like these ads to appear on the platform’s wall and/or “Story” section.

Step 5. Set ad budget and schedule

If you’re familiar with how budgeting works through Facebook, AdWords, and other digital advertising platforms, this step shouldn’t be too difficult for you. Otherwise, take a deep breath; While you may not know exactly where to set your daily or lifetime budget when you run your first Instagram Ads campaign, this comes with some initial trial and error, and they is the experience you get.

And the good thing is that you have the control to pause or stop your campaign at any time if you feel your Instagram Ads costs are not being properly allocated.

So should you go for the daily plan or the lifetime plan? While I generally lean towards a daily budget because it ensures your budget won’t spend too quickly, a lifetime budget allows you to schedule ad delivery on Instagram, so there are pros and cons. points for both options.

I would also recommend exploring the advanced options in the image below. For example, if you bid manually, you’ll have the control to decide how much each lead is worth.

As mentioned above, you can also run ad schedules to target specific times of the day and days of the week when you know when your audience is most active on the platform. This is a super valuable way to optimize your Instagram Ads costs. As a reminder, this is only available to lifetime budget users.

Step 6. Create Instagram Ads

And it’s time to create Instagram Ads!

Hopefully after going through the steps above, you already have some content ready for the Instagram Ads you’re looking to run. This setup may look different depending on your campaign goals, but you’ll always have a few Instagram Ads format options to choose from. So, as a next step, let’s discuss the available Instagram Ads formats!

Instagram Ads Formats

If you are a person who is not good at making decisions; You may want to try your best on your own. Instagram has six ad formats to choose from. (This is simpler and more effective than Facebook!) Two of them are for the “Story” section on Instagram; appear at the top of the feed in a similar way to Snapchats.

The remaining four formats are formats designed for the Instagram feed; more commonly used by advertisers.

1. Advertising images on the wall

This is your standard Instagram Ads format; and probably the format you see most often when surfing the wall of Instagram. These ads are single images that will appear as native experiences; when your potential customers are browsing their wall. What’s remarkable about these ads is that they don’t feel like you’re watching an Instagram Ads.

Some additional details to note:

Technical requirements:

  • File type: jpg or png
  • Maximum file size: 30MB
  • Minimum image width: 600 pixels
  • Aspect ratio: min 4:5, max 16:9
  • Text length: up to 2,200. (*although Instagram recommends staying below 90 for optimal delivery)
  • Number of hashtags: up to 30 (* you can add in comments)

Supported goals

  • Reach
  • Traffic
  • Convert
  • App Installs
  • Generate leads
  • Brand awareness
  • Interact with any point on the post
  • List of products for sale
  • Store visits

Supported call-to-action buttons

  • Apply now
  • Book now
  • Call now
  • Contact us
  • Get Directions
  • Looking for more information
  • Get showtimes
  • Download

2. Advertise images on stories

Same requirements as above, but applies to Instagram stories! Details below:

Technical requirements

  • Recommended aspect ratio: 9:16
  • Minimum image width: 600 pixels

Supported goals

  • Reach
  • Traffic
  • Convert
  • App Installs
  • Generate leads

Supported call-to-action buttons

  • Apply now
  • Book now
  • Contact us
  • Download

3. Video advertising on the wall

Bring your ads to life with a video! If you have taken the time to create a quality video; then you should absolutely promote it through your Instagram.

While most video files are supported by Instagram; they recommend using H.264 compression, square pixels, fixed frame rate; Continuous scanning and AAC stereo compression at 128kbps+. (Tip: if your video doesn’t meet these requirements; you can always run it through the video transcoder, Handbrake, to make these adjustments!).

Technical requirements

  • Video resolution: 1080 x 1080 pixels (at least)
  • Maximum file size: 4GB
  • Video ratio: min 4: 5, max 16: 9
  • Video length: up to 60 seconds
  • Video Caption: optional
  • Image ratio: min 4: 5, max 16: 9
  • Text length: recommended up to 125 characters
  • Hashtags: up to 30 (*you can add in comments)

Supported goals

  • Reach
  • Traffic
  • Convert
  • Generate leads
  • Brand awareness
  • Interact with any point on the post
  • Store visits

Supported call-to-action buttons

  • Apply now
  • Book now
  • Call now
  • Download

4. Promote video on story

This Instagram Ads format is a great choice for running video ads. Because stories are where users typically expect to see a video. Therefore, the selling part of an Instagram story ad won’t make them feel forced. Here are some additional details to keep in mind when running Instagram video ads!

Promote video on story

Technical requirements

  • Video resolution: 1080 x 1920 pixels (at least)
  • Maximum file size: 4 GB
  • Video aspect ratio: up to 9:16
  • Video length: up to 15 seconds
  • Video Caption: not available

Supported goals

  • Reach
  • Traffic
  • Convert
  • Generate leads
  • Number of app downloads

Supported call-to-action buttons

  • Apply now
  • Book now
  • Call now
  • Contact us
  • Download

5. Carousel advertising on the wall

Next, I’ll walk you through advertising on Instagram using the Carousel wall format. This is an interesting one! This format allows you to display a range of scrollable images; instead of just a single image.

This type of Instagram Ads is great for brands with a visual element; food industry, furniture sales, fashion, holiday destinations, car dealerships, etc. But Instagram isn’t just for the above businesses; the platform can also help humanize your brand; or show your culture by showing people what’s behind the software; or your finance company.

The Carousel setting allows you to select up to 10 images in an Instagram Ads; Each image has its own link. Video is also an option for these Instagram Ads.

Technical requirements

  • File type: jpg or png
  • Maximum file size: 30 MB
  • Minimum image width: 600 pixels
  • Aspect ratio: min 4:5, max 16:9
  • Text length: up to 2,200 (*although Instagram recommends staying below 90; for optimal delivery)
  • Video length: up to 60 seconds
  • Hashtags: up to 30 (*you can add in comments)

Supported goals

  • Reach
  • Traffic
  • Convert
  • Brand awareness
  • Generate leads
  • List of products for sale

Supported call-to-action buttons

  • Apply now
  • Book now
  • Call now
  • Contact us
  • Download

6. Advertise on Story Canvas

And last, but certainly not least; I’ll be writing about the newest piece in the ad space, Canvas ads. This is a really compelling form of Instagram Ads; allows to create 360 ​​VR experiences in the story section.

They are only available through mobile devices and are extremely customizable for advertisers; but you will need some technical programming. These Instagram Ads work with images, videos, and strings. Read this link for more updates on Canvas ads!

Technical requirements:

  • Minimum image width: 400 pixels
  • Minimum image height: 150 pixels

Supported goals:

  • Reach
  • Brand awareness
  • Convert
  • Generate leads
  • Interact with any point on the post
  • Video Views
  • Visits to the store

Supported call-to-action buttons:

  • Apply now
  • Book now
  • Contact us

8 Tips for running effective Instagram Ads

Now that you have the fundamentals of Instagram Ads in place, it’s time to get the highest return on investment possible by following these tips for creating effective Instagram Ads. !

#1. Make a difference for each ad

Whether it’s a funny post, an emotional video or just a compelling image that showcases the culture of the business; if your Instagram posts don’t feel personal; then you won’t get any potential for engagement on the post.

People use Instagram for fun, amusement, or surprise. Whether it’s when you’re having lunch or when you’re relaxing after a long day at work; No one wants to jump on Instagram to see a boring ad. This is why getting into the emotions is always an effective approach. Check out this interesting article from Shape Magazine as a perfect example.

#2. Ads need to be contextually relevant

Nothing has worked with a social media platform like this; will definitely work on a different platform. For example, a business will not be able to promote the same content through LinkedIn as they do through Twitter; because the audience is often in a different state of mind.

Instagram too, put yourself in the mind of your target audience and be aware of where they stand. On Instagram, do you think your potential customers are likely to download and read a 40-page e-book? Certainly not.

Make sure your Instagram Ads don’t feel too sales-oriented; because this is not what Instagram is usually used for.

#3. Use hashtags

Don’t just use simple hashtags like #food or #love. Be more creative and do some user research; to see which hashtags are likely to be searched by your target audience. Also, don’t write too many hashtags. This can make your post look a bit sloppy and desperate.

So what is the ideal number? TrackMaven analyzed 65,000 posts; and found that 9 hashtags is the ideal effective number for the highest engagement. They also found that longer hashtags often performed better.

#4. Create a contest

Promoting with a contest or giveaway is by far one of the most effective ways to reach your goals faster with Instagram Ads. Why? Because people love competition and free stuff! What better way to get users excited about your brand?

If you need some help on how to do this, check out this great post on how to run a WordStream Instagram giveaway.

#5. Create a retarget object file

Customers rarely buy your product the first time they see your ad. Therefore, appearing many times in front of customers is very important and has great meaning. So creating a retarget file to “remind” them is a great idea, there are 2 ways to run retarget for Ins below:

  • Retarget people who are interested in the product through clicking on the landing page but have not yet converted. This is the way that e-commerce sites are applying very commonly. When you run retarget, the ad templates with an offer discount help motivate customers to buy.
  • For customers who have made a purchase: You can retarget the file with products that are similar to the product the customer has purchased or products that complement that item.

#6. Use the Social Listening tool

To capture the good feelings of customers about your products/services, you need to know what customers say about your product, where they say it, say it good or bad, and to whom?

Social Listening is the tool to help you answer those questions, where, how, and when is your product/brand mentioned?

Whether you’re advertising on the Instagram platform or on any social network in general, you should use this tool to gauge the effectiveness of your advertising.

#7. Instagram video ads

Currently, Instagram is allowing users to upload videos of up to 60 seconds. You can market your brand and products through video. When posting a video, the video is always in autoplay mode, users just need to scroll to the video and it will flow and attract viewers. Creating video content like recording product trial interviews or product-related actions is a way to build your brand on Instagram.

#8. Optimizing posting time frame

I talked a bit about this in the costing step of creating Instagram Ads; and actually using ad scheduling (available only with lifetime budgets) is a great way to help reach users at the right time.

If you know your audience well, this shouldn’t be too hard to define; but there will also be errors and trials. Look directly at your industry, if you are an online retailer, when do people usually shop for clothes online? Or if you are a car dealer; What days of the week do you see a spike in website traffic? Asking these questions is a good place to start.

Without further ado, set out and advertise on Instagram! This is a platform you should not miss; and this guide will give you enough data to become famous on Instagram!

References:

  1. How to Advertise on Instagram: A 5-Step Guide to Using Instagram Ads – Hootsuite
  2. The Complete Guide to Advertising on Instagram – WordStream
  3. The Beginner’s Guide to Advertising on Instagram – Shopify
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