There’s a difference between doing things right and doing the right things. Which do you think is most important?
Do things right or do the right things?
Doing things right means dotting all the I’s and crossing all the T’s, making sure every procedure and function is carefully followed and everything is well organized.
Let me tell you a funny story about a company that was hired to clear a path through a jungle. They prepared well in advance, making sure all the tools were in good repair and even making provision for specialists to accompany the team to keep the blades on the tools sharpened on a regular basis. There were cooks and dieticians to ensure the crew was provided nourishing meals so their strength would not give out. Mathematicians were hired to calculate how much work could be done each day in order to provide an accurate estimate of the completion date. They were doing things right. Then someone climbed a tree and looked around and said, WRONG JUNGLE.
The lesson? You can have all your ducks in a row and operate a business with absolute precision. You’re doing things right. Problem is you’re doing the wrong things. And if you keep doing the wrong things, you won’t achieve the desired results.
The simple lesson is this: before starting something, think about whether it’s the best use of your time and energy. Then think about the best way of accomplishing it. Then do it. When you’re finished, take a little time to think through how you can improve your initial judgement in selecting the right thing to do.
In your personal life, as well as your professional life, be selective. Make sure you spend most of your time doing the things that are most important to you, and that get you closer to where you want to be. This means staying focused and turning down opportunities not aligned with your priorities.
The bottom line is that It’s not that we shouldn’t do our best to do things right, keeping our tools sharpened, but doing the right things is a whole lot more important for realizing effectiveness. It takes a different mind set to understand this. I call it the BIG PICTURE. So what’s more important to the success of your business, perfecting your techniques or focusing on the components of your business plan so you can always be sure your IN THE RIGHT JUNGLE.