Not only are children’s game show more and more popular, but the advertising programs targeting this “child” marketing object are also in vogue.
If your home has children at preschool age, you will be amazed when your baby can sit still for hours and watch any clips that have pictures that interest them.
Alternating between clips, images are inserted ad contents.
At that time, your baby will ask parents to buy products and services from the ads they see.
However, advertising with content for preschool age negatively affects children, including misperceptions about things and events. So there are things to pay attention to.
1. Children Marketing Objects Do Not Distinguish Right – Wrong, Fantasy – Reality
In 2018, it was noted that the proportion of parents in Southeast Asia allowed children to use mobile phones more and more.
Thus, children are creating a gold mine for advertisers and a headache for parents.
However, the problem here is that children do not easily distinguish between fantasy in advertising content and reality in life.
The American Psychological Association (APA) in 2014 announced a study of advertising children’s products, which said that children under the age of eight tended to accept television commercials as truth, accuracy and impartiality, leading to unhealthy eating habits.
Children are the main object of ads about fast food, candy, clothes and hill play.
The most popular products sold to marketing people are sugary cereals, candy, chocolate and fast food.
These are unhealthy food products, which will contribute to a poor nutritional habit, causing obesity in young children.
Because children do not understand the intentions in the advertising content, they are most easily persuaded. They believe in advertising content more than adults.
2. A Headache For Parents
The education of children, especially children under the age of eight in the age of internet boom and the busyness of parents now becomes more difficult.
Most importantly, make sure they are not overly influenced by the current wave of advertising.
The United Nations Children’s Fund said that one in three children in Southeast Asia uses the Internet.
According to the World Economic Forum (WEF), one-fifth of children between the ages of three and four have their own tablets.
Harmful content, sexual abuse, gaming addiction, online bullying, abuse of personal information are risks of children that parents need to really care about.
The goals of advertising content that marketers target this marketing audience can be very simple and simple.
But for people, organizations with malicious intent to reuse and transform, become sensitive content and adults are spread very quickly today.
Therefore, parents should control and monitor their activities while using the internet and educating them in their use.
However, before anything else, parents themselves need to put down the phone and set a good example for their children.