Today, customers are more difficult to receive information and take action to buy and use products.
Customers really expect businesses to “understand” them more.
Marketers have to face many challenges to attract and retain users when their demands are higher.
Therefore, businesses target appropriate personalized marketing strategies based on the combination of customer expectations and company goals.
This new marketing strategy promises to bring unprecedented benefits.
1. What Is Personalized Marketing?
Understand a simple way, personal marketing (or marketing 1 – 1) is a marketing strategy in which businesses rely on analytical data (demographic, behavioral platform …) to deliver information.
Selected messages, personalized to each potential customer.
2. Advantages Of Personalized Marketing
The most obvious benefit of this strategy is to increase the effectiveness of the marketing campaign.
A study has shown that retail websites that use personalized marketing strategies will have higher average sales than other websites.
Not only that, this difference is even greater when only the email marketing channel is calculated according to this research.
Another benefit is the increased ability to attract potential customers. During the booming period of social networks and internet applications, customers often access different types of information.
Personalized information will help your business message stand out and attract more attention.
In particular, personalized marketing helps increase customer satisfaction. According to a survey, 64% of customers want to receive personalized suggestions when shopping online.
And up to 69% of respondents are willing to provide information about their personal preferences for suggestions on suitable products.
3. Some Basics Of Personalization
Identify the goals of personalized marketing strategies. Marketers must know the reasons for their implementation and what their goals are.
Understand the customer experience. Marketers must necessarily understand how customers interact with their brands.
These interactions may occur before, during and after the purchase and use of the product.
Share or like activities on social networks can also be viewed as part of the customer experience, helping businesses better understand their customers.
Create segments and determine the level of personalization. Customer segmentation can be based on customer behavior, demographics, habits, etc.
Since then grasp the expectations, preferences and determine the ideal level of personalization of different customer groups.
Agree between access channels. Retailers now have ways to reach customers through different channels such as websites, mobile devices, offline.
But need a point of attention for a personalized marketing strategy is to ensure an experience Unified, seamless for customers on any channel.