What is Amazon SES? The Complete Amazon SES Guide

What is Amazon SES? All will be presented by me in this article!

In a time when information technology has covered almost all areas of life, the use of email marketing has also become more popular than ever.

Taking advantage of the increasing demand for email, many network providers have quickly launched various services to help users optimize the email delivery process.

And of course, being a “big man” like Amazon is not easy to ignore this potential business.

In addition to providing regular email services, AWS (a subsidiary of Amazon) also provides another service called Amazon Simple Email Service – Amazon SES for the purposes of helping digital marketers and homeowners. Develop applications that send email marketing, notifications and transactions at scale easier.

So, what is Amazon SES? How to register and how does it work?

What is Amazon SES?

Amazon SES (Amazon simple email service) is an amazon email marketing service that helps you send and receive emails with your own email address and domain name in an easier, more economical way.

Using Amazon SES to receive mail, you can develop many different software solutions at the same time; such as: autoresponders, email unsubscribe systems, and applications that support incoming email customers.

What is Amazon SES

Overall, with Amazon SES, you only pay for what you use. So you can send and receive as many emails as you want…

Why do you need Amazon SES in Email Marketing?

Building a large-scale email solution is often a complex and expensive challenge for businesses

In particular, you face infrastructure challenges such as managing email servers and configuring networks, and IP addresses.

Not to mention the pressure from a third-party email solution that requires contract and price negotiations, as well as a small upfront cost.

What is the role of Amazon SES ?

With the sophisticated email architecture that Amazon.com has built over the years, Amazon SES allows you to serve a large customer base and eliminate financial worries significantly.

Instructions to register for an Amazon SES account

After learning what Amazon SES is in this section, I’ll walk you through the Amazon SES signup process; including: AWS account registration, email address verification, how to send the first email, how to handle failed or complaint emails, and how to sign out of the Amazon SES sandbox.

Note that this procedure is only used for the following cases:

  • Run tests with Amazon SES.
  • Send test emails without using any other program.
  • Simplify email setup (the fewer steps the better).

Now, let’s start the process right away!

Step 1: Sign up for an AWS account

Before using Amazon SES, you need to sign up for an AWS account. This account will automatically register and connect to services available in AWS, including Amazon SES

The steps to register for an AWS account are as follows:

  • Visit the website https://aws.amazon.com/en/ses/.
  • Click on the Full Registration box on the top right corner of the screen as shown below
  • After that, you fill in the information required by aws and then click “Continue” to complete the account registration process.

Step 2: Verify email address

Before you can send email with Amazon SES from your email address through Amazon SES; you need to let Amazon SES know which email address you own by verifying it with these steps:

  • Visit the website https://console.aws.amazon.com/ses/.
  • In the console, use the region selector to select the AWS region in which you want to verify your email address, as shown in the image below.
  • Under “Manage identities”, select “Email addresses”.
  • Select “Confirm a New Email Address”.
  • In the “Verify New Email Address” dialog box, enter your email address in the “Email address” field. Then select “Verify this email address”
  • Check your Amazon inbox for email confirmation with the following subject line: “Amazon Web Services – Regional email address verification required (Domain you selected in step 2)”.

Step 3: Send email via Amazon SES first

You can now simply send emails using the Amazon SES console. As a new user, your account will be tested in a sandbox environment. As a result, you can only send emails to and from email addresses that you have verified.

Step 4: Handling failed email and complaint email

Handling failed emails and complaints emails is an equally important part of Amazon SES.

The process simply means you double check who has no need or complaint about receiving emails; then remove them from the emailing list on subsequent visits.

Step 5: Sign out of the Amazon SES sandbox

To be able to send emails to unverified email addresses and increase the speed and number of emails you can send each day, your account needs to be moved out of the Amazon SES sandbox following a step-by-step process. after:

  • Visit the website https://console.aws.amazon.com/.
  • Under Support, select “Support Center”
  • In the “My support case” section, select “Create Case”
  • Under the “Create Case” section, select the “Service limit increase” dialog box.
  • Then, you in turn fill in information based on 3 main classification items: Case Classification, Case Description and Contact Option
  • After filling in the necessary information, click “Submit” to send a notice to log out of the Amazon SES sandbox. The AWS Support Team will respond to you within 24 hours.

Next steps

  • After you’ve sent yourself a few test emails, use the Amazon SES mailbox emulator to test it further. Because the emails to the mailbox emulator do not include your failed delivery and complaint messages.
  • Monitor your submissions; such as the number of emails you sent and the number of bounces or claims received. For more information, refer to the article Monitoring Your Amazon SES Sending Activity .
  • Full domain verification so you can send email from any email address in your domain without needing to verify individual addresses.
  • Increase the likelihood that your email will be delivered to your recipient’s inbox instead of the junk box by validating your email.

Prices and Payments

With Amazon SES, what you pay depends on the number of messages you send and receive and the volume of content sent. Furthermore, you only pay for what you use (no minimum fees and upfront costs).

In particular, if you use the Amazon EC2 platform to send mail or make calls worldwide, you can send up to 62,000 emails per month for free. This free tier has no time limit, so feel free to use it!.

As for the payment method, Amazon SES will bill your usage on a monthly basis. The billing cycle begins on the first day of each month and ends on the last day of each month.

You can track your rates for the current billing period at any time by accessing the Billing Dashboard in the AWS Management Console.

Bonus: Combination of Amazon SES with other AWS services

In fact, Amazon SES has perfect integration with AWS products. Thanks to this superior connectivity feature, you can:

  • Email any application. If your application runs on the Amazon Elastic Compute Cloud  (Amazon EC2) platform, you can use Amazon SES to send 62,000 emails per month at no additional cost. In addition, you can also send email sent from Amazon EC2 using the AWS SDK, Amazon SES SMTP interface, making calls directly to the Amazon SES API.
  • Use AWS Elastic Beanstalk to create an email-enabled application; such as setting up a program that uses Amazon SES to send newsletters to customers.
  • Set up Amazon Simple Notification Service (Amazon SNS) to notify you of email messages that were unsuccessfully delivered, complaint messages, or successfully delivered to recipient mailboxes. When you use Amazon SES to receive email messages, email content can be instantly updated on Amazon SNS
  • Use the AWS Management Console to connect to Easy DKIM; Here’s how to authenticate your email. While Easy DKIM can be used with any DNS provider, it is more convenient if you set it up on a Route 53 (route 53) platform.
  • Control user access to email sending using AWS Identity and Access Management (IAM)
  • Store email you receive in Amazon Simple Storage Service (Amazon S3) (Amazon Simple Storage Service (Amazon S3)).  
  • Process received emails by activating AWS Lambda functions
  • Use AWS Key Management Service (AWS KMS) (AWS Key Management Service (AWS KMS) to optionally encrypt messages you receive in Amazon S3 buckets.
  • Use AWS CloudTrail to record Amazon SES API calls that you make using the console; or through Amazon’s SES API service.
  • Upload event invitation emails to Amazon CloudWatch or Amazon Kinesis Data Firehose. If you update on Kinesis Data Firehose, you can easily access them in the following 3 platforms: Amazon Redshift, Amazon Elasticsearch Service, or  Amazon S3


You see, Amazon SES is not only a software that helps optimize the email marketing process but also helps businesses save significant costs.

Moreover, signing up to use Amazon SES is not too complicated, but it also creates a lot of email sending platforms as well as the opportunity to reach customers more accurately and efficiently.

So, what are you waiting for without using Amazon SES service today and sharing your experience with me?

Good luck!


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